Aldi’s UK stores are now stocking gluten-free vegan jammie dodgers.
Jammie dodger biscuits made by award-winning gluten-free biscuit brand Prewett’s were shared on Instagram by the account Accidentally Vegan UK. Its vegan Jammie Wheels feature gluten-free shortcake biscuit made from oat flour and a sweet-tart raspberry filling.
According to the Prewett’s website, its vegan jammie dodgers are also available at Morrisons, Booths, and Tesco. The snacks are also available online at The Vegan Kind Supermarket. Jammie dodgers aren’t the only vegan cookie the brand makes — Prewett’s also offers vegan digestive biscuits.
Vegan at Aldi UK
Aldi isn’t just good for cookies — the budget-friendly supermarket chain has steadily added to its vegan product lineup over the past few years. It recently launched the new “I Am Vegan” range, which debuted with meat-free quarter-pounder burgers that resemble the Beyond Burger with ingredients made from pea protein isolate, just like the popular ‘bleeding’ vegan burgers. Each one brings 20 grams of plant-based protein per patty.
The new range, which will include additional products in the coming months, comes as a result of consumer demand.
“The launch of I Am Vegan is in response to the growing popularity and appetite for vegan options amongst our customer base,” said Julie Ashfield, managing director of buying at Aldi.
Recent Mintel data revealed that the UK is one of the biggest markets for plant-based food. The market growth is a result of increased consumer interest in more sustainable and healthier alternatives to animal products. Last year, the UK overtook Germany as the nation that launched the most vegan products, representing 16 percent of all new food releases.
Private label launches from supermarket chains like Aldi play a significant role in helping make vegan food more mainstream, the report noted.
“The most poignant of these is the expansion of supermarket own-label options with dedicated vegan ranges in mainstream stores,” said Edward Bergen, global food and drinks analyst at Mintel. “Additional space is also being freed up by UK supermarkets in the on-the-go aisles and small format stores to help promote vegan food and drink, making it easier for meat-eating consumers to try these new concepts out.”
