Supermarket giant ALDI has announced the launch of a new vegetarian and vegan line, Earth Grown. The progressive move follows the company’s recent launches of vegan Thai curry kits and dairy-free ice cream. The brand names the additions as “More of what you WANT!”, implying that the product releases are due to consumer demand.

The entire Earth Grown range is meat-free, according to ALDI. The vegan-specific items are also free from animal products such as eggs and gelatin. ALDI promoted the release on its website, and social media users were quick to celebrate.

The new line includes protein-packed Jumbo Hot Dogs, Meatless Meatballs, Chickenless Tenders, Thai Veggie Burgers and Asian Veggie Burgers. Vegan mozzarella and various styles of vegetable patties are also available.

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The chilled range is set to roll out across America, according to a source who has stated they work for ALDI. The supermarket chain has stores in 18 countries; currently it is unclear which stores the Earth Grown products will be available in, however, the ever-growing popularity of the vegan movement may guarantee further releases.

An increasing demand for cruelty-free products has inspired big names across the globe to better cater to the evolving market. Pizza Hut have permanently added vegan cheese to their menus, while Starbucks, Tesco and Trader Joe’s continue to stock their shelves with new plant-based products.

Consumer preference is changing, and stores and suppliers are certainly listening.


Image Credit: Mike Mozart via Flickr