British cheese company Applewood Cheese is set to launch its first-ever vegan cheese. The 56-year-old brand took to social media on November 1, World Vegan Day, to make the announcement, providing a link to a landing page with further details.
“We are thrilled to announce that Applewood® is launching a brand new plant based cheese alternative, with the same great flavour of Applewood®,” wrote the brand. “Available from early January 2019 it is the Vegan cheese alternative you have been waiting for, with a smooth & creamy coconut base, added B12 & Calcium and may we add it MELTS BEAUTIFULLY.”
The new coconut-based vegan cheese is free from dairy, soya, and gluten and is said to have a smoky flavour comparable to Applewood’s signature smokey cheeses.
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🔊🆕We have some very exciting news to celebrate this year’s #WorldVeganDay. The delicious taste of Applewood® will soon be available as a vegan plant based cheese-alternative!! 🌱🧀 To find out more visit: http://www.applewoodcheese.co.uk/vegan/ . . . . . . . . . #vegan #plantbased #cheese #healthyfood #applewoodcheese #new #announcement #dairyfree #lactosefree #glutenfree #vegancheese #veganrecipe #instafood #veganfoodspot #ecofriendly #veganfood #vegandiet #thursdaythoughts #bestofvegan #cleanliving #vegeterian #instagood #applewoodvegan
Applewood has not yet revealed where its first vegan cheese will be sold, but according to the website, it is available in major supermarkets across the UK, including Tesco, Asda, Morrisons, Waitrose, and Co-op.
In recent years, many supermarket chains have realized that the demand for vegan food in the UK is high. A study released last month indicated that 52 percent of Brits are either following or interested in adopting a vegan, vegetarian, or flexitarian diet. Asda, Sainsbury’s, Waitrose, and Tesco have all credited the introduction of new plant-based products for boosting revenue. In response to strong sales, chains continue to build upon their own-brand vegan products, with Tesco, Waitrose, and Iceland all introducing major launches over the past few months.
Several supermarkets have also adopted clear vegan labeling or dedicated vegan sections in order to make shopping for plant-based products easier for consumers. According to a study released by animal rights charity Animal Aid last July, 70 percent of consumers regardless of diet said that they would switch to a supermarket with clear vegan labeling.
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