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Katie Pevreall

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Freelancer Journalist, UK
Vegan Meat Sales in Europe Grew 451 Percent Over the Last 4 Years

93% of People Buying the Beyond Burger are Meat Eaters

According to Ethan Brown, the founder of Beyond Meat, 93 percent of people purchasing the Beyond Burger are not vegan or vegetarian. In a recent interview with CNBC, Brown revealed that most of the customers...

Vegans Combat Cancer More Effectively Than Meat Eaters, Studies Suggest

Can vegan blood do a better job of beating cancer than the blood of someone who follows a Standard American Diet? A 2005 study that looked at the effects of lifestyle change in place...

New App Recommends 23,000 Vegan-Friendly Restaurants Worldwide

A new vegan app has launched, which allows consumers to save the planet one bite at a time. vanilla bean is a huge database of 23,000 vegan-friendly restaurants from across the world. According to...

Former Vegan Society Chair Releases Beginner’s Guide to Veganism

Due for release on January 31st, Essence: The Beginner’s Guide to Veganism will give readers the tools they need to transition to a vegan lifestyle. Written by London-based chef Edward Daniel, the man behind ethivegan,...

Business Acquisitions of Vegan Companies Quadrupled in 2017

According to a recent report by FoodBev, plant-based acquisitions more than quadrupled in 2017, in comparison to the previous year. In 2016 there were just 4 global plant-based acquisitions whereas in 2017 there was a...

Major Meat Supplier Invests in Vegan Business to Expand Pea Protein Production

Cargill, a food corporation responsible for providing more than a fifth of the US’s beef, has invested in plant based company PURIS. The joint venture agreement between the two companies will allow PURIS to significantly...

LGBTQIA+ YouTube Star Tells Viewers How to Come Out… Vegan

YouTube star Cammie Scott has teamed up with peta2 to let everyone know how easy it is to come out vegan to the people in your life. Cammie, who came to fame by appearing...

Newly Vegan Pub Reports Sales Three Times Higher Than Average January

‘We are 100% staying vegan for as long as this pub is standing,’ says Pyror the general manager of the newly vegan London pub The Blacksmith & Toffeemaker. On 5th January, the pub ditched all...

50,000 Veg Power Billboards Arrive in the UK to Promote Healthier Diets

Hugh Fearnley-Whittingstall has joined forces with the Peas Please initiative to get the UK excited about eating veg. Today, a giant carrot ad will be displayed on the Edinburgh City Chambers in an attempt to...

Wu Tang Clan’s RZA Campaigns for Animal Equality in Touching Video

‘Inside every body, there is a person.’ These are the final words of one of PETA’s latest ads featuring Wu-Tang Clan’s RZA. In a PSA, encouraging people to see animals and humans equally and to...

First Ever Vegan Leather-Bound Book Up for Auction

The first book ever to be bound in leather that was produced without the use of an animal is currently being auctioned off. A special edition of Clean Meat, a book which was released to...

31 Indian Cities to Participate in Vegan Outreach Program

On 21st January, a new initiative will sweep through India, with it’s first ever ‘outreach day’, encouraging Indians to go vegan. Vegan Indian Movement will involve monthly events on 21st of each month, there will...

Ben & Jerry’s Adds Two New Vegan Flavors to Range

Famous ice cream brand Ben & Jerry's has announced the release of two new non-dairy flavors to its current lineup. The addition of these new products makes the current vegan offering in the US a...

ASDA Launches Range of On-The-Go Vegan Options

The UK’s third-largest supermarket chain, ASDA, has recently released a range of on-the-go vegan products that you can grab for lunch without breaking the bank. The range, which includes a wrap, a sandwich, and a salad,...

Greggs CEO Claims Vegan Sandwiches Likely to Appear in Stores in 2018

Whilst announcing plans for expansion, Greggs CEO has suggested that the popular UK chain will soon offer vegan options. Currently there is a petition running to get Greggs to add vegan sausage rolls to the...

Vegan Milk Market Forecast to Exceed $34 Billion by 2024

According to a recent report, the dairy alternatives market is set to exceed 34 Billion USD in value by 2024. The report notes that many people are choosing to drink vegan milks because of a...

Vegan Brand Alpro Launches Chilled Coffee Range

Vegan company Alpro has announced that it will be launching its very first range of chilled coffees into UK supermarkets this month. Alpro, which is a popular brand known for its plant based milks and...

Founder of Political Website ThinkProgress is Trying to Go Vegan

Judd Legum, founding editor-in-chief of political website ThinkProgress, has announced that he is trying to go vegan. In a tweet, the editor claimed that he was going to try vegan for a week and asked...

Luxury Department Store Harvey Nichols Hosts Vegan Dining Experience

Harvey Nichols, a department store chain that dates back nearly 200 years, is set to host a completely vegan event this month that will well and truly bring the store into the 21st Century. On...

Bareburger Appoints Ethical Vegan Chef for Their Plant Based Burger Joint

Back in October, restaurant chain Bareburger announced that it was going to be opening an all-vegan restaurant and now they have named the head chef. Rudy Ramos, otherwise known as Chef Vegicano, will be the...

Completely Vegan Pub, Serving Proper Pub Grub, Opens Doors

East end pub, The Spread Eagle, opened today. Just like any other local, it offers a range of alcohol, and proper pub grub, the only difference is it’s all vegan. Owned by Meriel Armitage and...