How can people claim to love animals, but eat them? If you’re a passionate animal advocate like myself, I’m sure this is something you’ve asked yourself many times. This apparent disparity is known as ‘cognitive dissonance‘ – having inconsistent thoughts and attitudes, especially relating to decision making, which can lead to discomfort and even irrational behavior. We are human, and want our world to be consistent. In the context of effective animal advocacy, having an understanding of the psychology of animal product consumption is crucial for designing strategies for convincing the public to consume fewer animal products, and cognitive...Read More
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