Baskin-Robbins just launched its first vegan ice cream flavors.
The world’s largest ice cream chain announced today the arrival of its first-ever dairy-free flavors: Chocolate Chip Cookie Dough and Chocolate Extreme. Made from a coconut oil and almond butter base, both flavors are takes on classic fan-favorites. The former features egg-free cookie dough pieces with a chocolate ribbon swirl while the latter has chocolate chunks and a chocolate ribbon.
“The Baskin-Robbins culinary team has been hard at work on our non-dairy flavors for over two years. It was important for us to take the time to get it right,” Jeanne Bolger, Director of Research and Development at Baskin-Robbins, said in a press release, adding that the flavors deliver a taste and texture similar to its classic dairy flavors.
Mainstream Ice Cream Brands Go Dairy-Free
Baskin-Robbins serves vegan sorbet in its scoop shops, but dairy-free ice cream was in high demand, according to the brand. According to data from Global Market Insights, the vegan ice cream market is set to reach $1 billion by 2024. Consumers across the world are turning to dairy-free flavors due out of concern for health, environment, and animal welfare.
The report predicts that well-known brands will play a significant role in driving sales. Vermont-based ice cream brand Ben & Jerry’s has steadily built its portfolio of nondairy flavors since launching the first four in 2016.
Häagen-Dazs started with pints and later introduced vegan bars as well as amaretto-infused ice cream. Magnum’s vegan ice cream bars are now available in the US, Canada, UK, Australia, New Zealand, and a handful of countries in the EU. Breyers, Halo Top, and artisanal ice cream brand Coolhaus have also introduced vegan flavors.
Newcomers are also expected to capture consumer attention. Texas-based vegan ice cream brand NadaMoo! has steadily increased its retail footprint over the past few years. Swedish brand Oatly recently introduced its dairy-free oat milk ice cream at select shops across New York City, with plans to go national at a later date.
Baskin-Robbins will start serving vegan ice cream at its scoop shops starting August 1.