Baskin-Robbins' Newest Vegan Ice Cream Flavor Is Made From Oat Milk
The new vegan strawberry flavor is Baskin-Robbins' first-ever oat milk ice cream. | Photo illustration by Eileen W. Cho for LIVEKINDLY

Baskin-Robbins’ Newest Vegan Ice Cream Flavor Is Made From Oat Milk

Baskin-Robbins' new vegan ice cream flavor is made of oat milk; the famous brand plans to launch more dairy-free oat-based flavors this year.

Starting today, Baskin-Robbins’ vegan options now include oat milk ice cream. The national ice cream chain just added the flavor Non-Dairy Strawberry Streusel, its first-ever oat milk-based frozen treat, to all of its scoop shops.

The 76-year-old ice cream brand’s latest vegan flavor features strawberry, cinnamon granola, and crumbly streusel in a creamy oat milk base. The new non-dairy dessert has the same creamy consistency as conventional ice cream with a slightly sweet oat flavor.

The new strawberries-and-cream flavor is part of Baskin-Robbins’ May Flavor of the Month, meaning it will no longer be on offer at the end of the month. Still, this launch marks the first time that a national ice cream chain has launched an oat milk-based option.

“We’re a brand that’s all about creating new flavor experiences and with so many people living plant-based or flexitarian lifestyles today, we couldn’t be more excited to launch our new oatmilk-based option,” Shannon Blakely, Vice President of Marketing & Culinary, Baskin-Robbins, said in a press release sent to LIVEKINDLY. She added that the new flavor is a “sign of our passion and commitment to creating what’s ‘next’ in frozen desserts.”

This announcement comes two years after Baskin-Robbins announced its first vegan ice cream options, which featured a coconut oil and almond butter base. Of the two flavors, Non-Dairy Chocolate Chip Cookie Dough still remains on the regular menu. But, according to a press release sent to LIVEKINDLY, Baskin-Robbins plans on launching more oat milk-based ice cream flavors later this year.

The new vegan option features strawberry, cinnamon granola, and crumbly streusel. | Photo illustration by Eileen W. Cho for LIVEKINDLY

The Scoop on Oat Milk Ice Cream

According to the SPINS retail data commissioned by the Good Food Institute, the popularity of plant-based milk has laid the groundwork for growth in other vegan dairy categories, such as ice cream. In the U.S., retail sales of vegan ice cream reached $435 million in 2020.

Outside of the scoop shop, the rapid growth of this category can be seen in other brands known for dairy-based ice cream launching vegan options, including Ben & Jerry’s, Magnum, and Häagen-Dazs. And, oat milk-based ice cream is only just starting to occupy shelf space in the freezer aisle, led by the plant-based brands Oatly, So Delicious, and on a smaller scale, artisan brands such as Brooklyn-based company Van Leeuwen. The company My/Mochi Ice Cream, known for its mochi-coated ice cream bites, just announced its first oat milk-based flavors this week.

However, apart from Baskin-Robbins, oat milk ice cream has yet to make it to ice cream shops on a national scale. But, Vermont’s Ben & Jerry’s offers almond milk and sunflower butter-based ice cream in its scoop shops.