Freelancer Journalist, UK

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Ben & Jerry’s are well known for their outlandish flavours. A quick trip to their ‘flavor graveyard’ and you’ll see a whole host of concoctions that have been axed included ‘Schweddy Balls’ and ‘Economic Crunch’. But this time they’re putting the power in your hands!

Ben & Jerry’s a looking to launch a brand new dairy free flavour and they’re asking you to submit your suggestions! The possibilities for your proposals are pretty much endless, if you can make it dairy free then it’s fair game. The new flavour will accompany the seven existing dairy-free options that include ‘Coffee Caramel Fudge’ and ‘Caramel Almond Brittle’.

Fan made flavours are a common occurrence at Ben & Jerry’s, with two of their ‘most iconic’ flavours, Cherry Garcia and Chubby Hubby were actually fan’s creations. However, when you’re putting your flavour proposal together, you might want to avoid some of the ideas that have appeared on a list of ‘The 25 Funniest Flavor Suggestions We’ve Ever Got’ and includes suggestions such as Gregarious Gorgonzola, Breakfast in Bed which included salty bacon bits and Mac and Freeze. It seems the guys at Ben & Jerry’s prefer you stick to more… ice creamy flavours.

So far, all of Ben & Jerry’s dairy free flavours have been made with almond milk. We’re unsure as to whether a different base can be suggested but maybe it’s worth a try, especially as there are so many other options such as coconut, oat or cashew!

As yet it’s unclear as to whether the new flavour will join the dairy free flavours set to be released in the UK. Still, if you’re a keen ice cream enthusiast in the UK then submit your suggestion and hopefully you’ll be able to enjoy your very own flavour soon!

So get creative and start thinking about those swirls and chunks. Who knows you might be responsible for the next big Ben & Jerry’s classic!


Image credit: Ben & Jerry’s | Ben & Jerry’s | Ben & Jerry’s 

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