Soon, you will be able to enjoy your evening binge-watching sessions with a pint of Ben & Jerry’s vegan Netflix & Chill’d ice cream.
Together with streaming giant Netflix, American ice cream manufacturer Ben & Jerry’s has created a vegan peanut butter-flavored ice cream.
The new pint features sweet and salty pretzel pieces and fudge brownies. New York-based Greyston Bakery, known for its open-door hiring policy, makes the vegan brownie pieces.
“There’s something for everyone to watch on Netflix & flavors for everyone to enjoy from Ben & Jerry’s,” the brand says on its website.
It calls the new creation “a chillaxing new creation that’s certain to satisfy any sweet or salty snack craving.”
The new flavor will roll out to more than 20 global markets. It will be available in stores from February.
CEO of Ben & Jerry’s Matthew McCarthy said in a statement, “this is the perfect pairing between Ben & Jerry’s and Netflix, to bring more magic to millions of fans (taste buds) across the globe.”
Ben & Jerry’s ‘Happy Cows’ Controversy
While Ben & Jerry’s offers several nondairy flavors—including Chocolate Chip Cookie Dough, Cherry Garcia, and Chocolate Caramel Cluster— its main offering contains dairy, which it used to claim comes from “happy cows.”
At the end of last year, it was reported that the brand was facing a lawsuit over the statement.
Environmental advocate James Ehlers said the Unilever-owned ice cream brand “breached consumers trust” by making the claim.
Ehlers maintained that much of Ben & Jerry’s milk is sourced from “factory-style, mass production” operations.
The Organic Consumers Association (OCA) filed a similar lawsuit in 2018.
OCA director Ronnie Cummins said in a statement, “Unilever reportedly spent more than $9 billion on advertising in 2017 alone. A significant portion of that was spent to create the false perception that Ben & Jerry’s is committed to a clean environment and high animal welfare standards.”
In a “victory for consumers,” the brand has now removed the “happy cows” statement from its labels. Cummins said, “this is just one small step toward a more honest representation of the Ben & Jerry’s brand.”