The Vurger Co
Senior Editor, UK | Contactable via charlotte@livekindly.co

Shoreditch-based vegan burger restaurant, The Vurger Co, is set to launch a second site after raising £600,000 in funding; the money will also be used to “add further sites” and for other future “exciting projects,” says co-founder Rachel Hugh.

The Vurger Co had its humble beginnings on a market stall back in 2016, before relocating to its 30-seater restaurant earlier this year. To expand the business even further, Hugh and her team worked on the investment round tirelessly for a number of months. And their efforts have paid off; the initial crowdfunding drive even raised 66 percent above its target. “[We] couldn’t be more excited, proud, and honoured that our investors believe in us and our vision as much as us,” Hugh said in a statement.

Gaz Oakley, a YouTube sensation, will take the position of executive chef in the new restaurant. Oakley has a large social media following, with 492, 681 subscribers on his YouTube account named “avantgardevegan.” A professional chef and vegan of three years, Oakley uploads new videos to his channel every week, teaching viewers how to make a number of creative plant-based recipes, including Watermelon Tuna Poke Bowl.

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“We are proud also to have Gaz on board,” said Hugh. “He really understands our vision and what our customers want to see from us going forward.”

On its mission to “[revolutionise] fast food through the power of plants,” The Vurger Co currently serves a plethora of vegan burgers, as well as Skin on Fries, Mac n Cheese, and a number of shakes, including Oreo and Banana Caramel. The menu is so “soul satisfying” that the restaurant has even ranked in the top 100 startups of 2018, a list which considers the potential growth of businesses aged less than three years.

The Vurger Co is not alone in its quest to bring plant-based fast food to the masses; Lord of the Fries, an Australian vegan burger chain, is also planning to expand, opening up its first stores in the UK soon.” Like The Vurger Co, the Melbourne-based chain specializes in burgers, as well as fries, hot dogs, onion rings, and nuggets.

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British Vegan Burger Restaurant The Vurger Co Raises £600k for Expansion
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British Vegan Burger Restaurant The Vurger Co Raises £600k for Expansion
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Shoreditch vegan restaurant, The Vurger Co, is to launch a second site. Gaz Oakley will work as an executive chef in the new location.
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LIVEKINDLY
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