Categories: FoodFood News

Burger King Opens a Fully Vegetarian Restaurant


A Burger King restaurant in Madrid, Spain, just took all meat off the menu. Rebranded as “Vurger King,” the meat-free location is now serving up 100 percent vegetarian food.

Located on one of Madrid’s most iconic boulevards, Paseo del Prado, Vurger King will be open for a limited time. The new, meat-free options were made in partnership with The Vegetarian Butcher, a Dutch vegetarian and vegan meat brand acquired by Unilever in 2018.

Menu offerings include a plant-based Whopper and vegan chicken nuggets. Vurger King will also offer a Long Vegetal, a plant-based take on Burger King’s Long Chicken sandwich. Burger King Spain announced it will also be available in all locations.

​​”We want to reach both people who base their diet on vegetable products and those who do eat meat but want to reduce their consumption,” Borja Hernández de Alba, general director of restaurant brands in Iberia, Spain, and Portugal, said.

The meat-free concept mirrors a similar one Burger King launched in Cologne, Germany in June. The chain also worked with Unilever-owned brand, The Vegetarian Butcher, to launch the world’s first plant-based Burger King, which was open for a limited time. Menu offerings included a range of vegan meats, as well as the Long Chicken Patty. The breaded plant-based chicken sandwich featured vegan mayonnaise and shredded lettuce on a long sesame seed bun.

Vurger King is located on one of Madrid’s most iconic boulevards, Paseo del Prado. | Burger King Spain

Burger King goes meat-free

Burger King’s move to include more plant-based options is prevalent not just in Spain but in all parts of the globe. Studies show flexitarianism is on the rise. And to meet the demand, Burger King has been including more vegan and vegetarian menu offerings worldwide.

In March, Burger King UK revealed half of its menu would be plant-based by 2031. “Now more than ever, we believe that fresh, good quality food is vital to the quality of our lives and the health of our planet. Being good to the planet, our people and guests [are] central to our values at Burger King UK,” the chain’s CEO Alasdair Murdoch said.

The following month, the chain launched the Vegan Chicken Royale. The vegan chicken sandwich features a meatless chicken fillet, iceberg lettuce, vegan mayo, and a sesame seed bun. Burger King UK also launched an improved vegan Rebel Whopper, which also features a vegan patty from the Vegetarian Butcher.

Burger King has launched vegan Whoppers in a number of other countries, including Singapore, Canada, China, Latin America, Mexico, and Japan.

For a complete guide to eating vegan at Burger King, click here.

This post was last modified on October 27, 2021 3:01 am

Audrey Enjoli

Audrey writes about sustainability, food, and entertainment. She has a bachelor's degree in broadcast journalism and political science.

Published by
Audrey Enjoli

Recent Posts

Walmart Helps Vertical Farming Startup Raise $400 Million

Walmart recently announced an undisclosed investment in vertical farming startup Plenty as part of its…

January 27, 2022

Vegan Lunar New Year Dishes You Need to Make in 2022

Our favorite bloggers recount their favorite Lunar New Year plant-based dishes, and share recipes to…

January 27, 2022

Luxury Carmaker Bentley Is Going All-Electric

The luxury British carmaker aims to be fully electric by 2030.

January 26, 2022

Solid Beauty Is the Zero-Waste Hero the Skincare Industry Needs

Solid beauty is a sustainable superstar—no water, little to no packaging, and effective AF.

January 26, 2022

John Legend’s New Skincare Line Is for People of Color

Acclaimed musician John Legend is launching a skincare line catering to people of color.

January 26, 2022

Rihanna Donates $15 Million to Climate Justice

Rihanna is donating millions to tackle climate change in the U.S. and Caribbean through the…

January 26, 2022