Updated July 29, 2019. British chocolate giant Cadbury may make vegan chocolate in the near future.
A member of the Facebook group What Kiwi Vegans Eat, where New Zealanders share their plant-based food finds, posted a screenshot from a survey she took online last week. One survey about Cadbury products featured a slide showing a chocolate bar with “vegan” printed on the front.
When asked about the potential vegan Cadbury bar in an email, the brand told LIVEKINDLY: “We are very aware of the rise in consumer interest towards vegan products and we have a brilliant R&D team in Bournville who are focused entirely on new products and innovation. Whilst there are no immediate plans for a vegan Cadbury bar, we have lots of exciting developments in the pipeline!”
Vegan Chocolate on the Rise
The demand for vegan chocolate is growing across Europe, but particularly in the UK, which consumes more chocolate than any other nation. A Mintel Global New Products Database (GNPD) report from March 2018 revealed that while 8 percent of new chocolate launches in the UK were vegan, the number is expected to climb as more turn to vegan products for reasons such as health, sustainability, or animal welfare.
“There’s currently a focus on plant-based eating in the chocolate sector,” Marcia Mogelonky, director of GNPD Insight, said in a statement. “Manufacturers have responded to the growing interest in plant-based diets by replacing dairy milk with nut-or-grain-derived milks in milk chocolate products.”
Does Cadbury Have Vegan Options?
Known for its Dairy Milk chocolate bar, Cadbury is the second-largest confectionery brand in the world.
The Mondelez International-owned company currently has only a few vegan options. The Freddo Drinking Chocolate is dairy-free and a few new products were introduced this year: giant Bournville dark chocolate buttons, a powdered chocolate shake, and fudge frosting.
Mathieu Maggi, a brand manager for Cadbury Bournville, said in a statement earlier this year that the brand is seeking to appeal to the UK’s growing appetite for dark chocolate, adding that “we believe we have created a real opportunity for retailers to drive sales.”
There is still no vegan version of the Creme Egg, but Yorkshire-based entrepreneur Mummy Meagz captured national attention earlier this year with her own take on the classic confection.
*Note: A representative of the company that conducted the survey confirmed with LIVEKINDLY that the image was taken in breach of contract by a survey participant. No other details were given about the product launch.