Chicago Town's Vegan Stuffed Crust Pizza Is Launching In Tesco
Chicago Town is launching its first-ever vegan pizza.
Senior Editor, UK | Southsea, United Kingdom | Contactable via charlotte@livekindly.com

Charlotte has an upper second class honors in History from Oxford Brookes University and a postgraduate certificate in Cultural Heritage from Winchester University. She loves music, travel, and animals. Charlotte resides on the South coast of the UK.

Frozen pizza brand Chicago Town is launching its first-ever vegan pizza.

The new plant-based pie features dairy-free mozzarella, peppers, onions, BBQ jackfruit, and a tangy tomato stuffed crust. Tesco, Asda, and Iceland will stock the new pizza — which is registered with The Vegan Society’s trademark — from January 2020.

More vegan pizzas are appearing on the shelves at major supermarkets. Earlier this year, Goodfella’s launched a spicy vegan cheese pizza at Tesco. It was the second plant-based offering from the brand; the first option was cheeseless and topped with falafel.

Goodfella’s brand manager Alex Brown said earlier this year, “we knew that our next vegan extension needed to have vegan cheese on it, to ensure we were appealing to the ever-growing vegan shopper.

More and more Brits are choosing plant-based products. According to a recent study by Leatherhead Food Research, more than two million UK consumers choose to have fully meatless days every week.

Cindy Beeren — operations director at Leatherhead Food Research — said about the findings, “people are becoming more purposeful about food choices in the home.” She added, “manufacturers and retailers are changing their offering to meet evolving demands.

chicago town pizza
Chicago Town’s vegan pizza launches in January.

UK Supermarkets Embrace Vegan Options

Across the UK, supermarkets are adding more and more vegan options to the shelves.

Earlier this year, Tesco launched its own range of vegan meat called Plant Chef. The range features a variety of products, including soya breaded goujons, fish-free fillets, and dairy-free macaroni cheese.

Derek Sarno — Tesco’s director of plant-based innovation — explained that new range was developed to give consumers healthier, more environmentally-friendly options. He said in a statement, “the biggest impact we can make as individuals, for our health but also that of the planet is to eat more plants.

“At Tesco, we’re making that easier than ever by providing the widest and best range of plant-based options available on the UK high street,” he added.

Asda, Iceland, Sainsbury’s, and Waitrose have also launched new vegan options this year. The latter recently added vegan streaky bacon, fish-free smoked salmon sandwiches, and cornish vegan meat pasties to the shelves.

The new vegan Chicago Town pizza will cost £3.50.


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Chicago Town's Vegan Stuffed Crust Pizza Is Launching In Tesco
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Chicago Town's Vegan Stuffed Crust Pizza Is Launching In Tesco
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Popular frozen pizza brand Chicago Town is launching its first-ever vegan pizza. The new product will feature dairy-free mozzarella and a stuffed-crust.
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