Leading toothpaste manufacturer Colgate has launched two new vegan products.
The Vegan Society has certified both products through its International Vegan Trademark.
Colgate is not a cruelty-free or vegan company, but the Vegan Society assured on its Instagram page that the two new tubes of toothpaste have not been tested on animals, nor do they include animal products.
In response to one concerned social media-user, the organization wrote, “we register individual products to encourage brands with non-vegan products to change.”
Called Smile For Good, Colgate has packaged the new toothpaste — available in two varieties: Whitening and Protection — in recyclable boxes.
“Colgate [has] just launched two vegan toothpastes so you can keep your teeth sparkling with a clear conscience,” says Vegan Trademark on its Instagram account. According to the organization they contain “just a handful of simple ingredients and both the tube and cardboard packaging are recyclable.”
It added, “they will be available across the EU and you’ll be able to find them in supermarkets and other personal care retailers.”
Vegan-Friendly Dental Care
Not all toothpaste is vegan; some products contain animal-derived glycerin and others are tested on animals. However, there are plenty of vegan options available.
In 2018, Desert Essence launched vegan toothpaste in a variety of flavors, including Himalayan Salt and Aloe. The products contain baking soda and sea salt. They also contain zinc citrate, which helps to reduce the build-up of plaque.
Moon — a vegan oral care brand — also offers an array of dental products, including charcoal activated toothpaste. Last year, it teamed up with Kendall Jenner — the second-youngest member of the Kardashian family — to launch a vegan tooth whitening pen. The brand’s mission is to align the toothcare industry with the beauty industry.
“Taking care of your teeth shouldn’t just be something you have to do,” the brand notes on its website. “It should be something you want to do. We’re elevating the everyday oral care routine into an oral beauty experience.”
Jason Natural, Dr. Bronner’s, and Tom’s of Maine are some of the other brands on the market offering vegan toothpaste.