International beauty giant, The Body Shop, has launched a new range of vegan “Body Yogurts,” aka light, fast-absorbing moisturisers.
Available in Mango, British Rose, Moringa, Strawberry, and Almond Milk, the new yogurts are 100 percent vegan and cruelty-free. Made with almond milk from Spain, “these fast-absorbing moisturisers have a lightweight, gel-cream texture that’s suitable for all skin types, including dry skin,” says The Body Shop website.
The body yogurts, which are non-sticky and non-greasy, dry within 15 seconds and last for around 48 hours.
The Body Yogurt production process is not just kind to animals, it’s also kind to humans too. “Our Body Yogurts are all enriched with Community Trade organic almond milk from Mañán in Alicante, Spain,” the company notes. “Mañán provide stability for the cooperative of local, small-scale farmers who extract our almond milk, utilising low-intensity farming methods. They also use broken nuts that aren’t sold for food and turn unwanted almond husks into compost to help minimise waste.”
The Body Shop strives to be as ethical as possible, the business is 100 percent vegetarian and cruelty-free, and also offers a number of vegan products. The international company has been leading the fight against animal testing for a number of years. In March, campaign billboards by the company appeared in New York’s famous Times Square, encouraging consumers to boycott animal tested products and join their fight to ban the practice altogether. The company currently has 4 million signatures on a petition that it intends to take to the United Nations.
“We’re so excited to continue to spread the buzz of our campaign and bring our petition to outdoor audiences through our first ever out-of-home marketing campaign and digital billboards in New York City, “ Andrea Blieden, the General Manager for The Body Shop US, said. “This activation puts us one step closer to our goal of delivering our petition and signatures to the United Nations later this year, and finally preventing animal testing in cosmetics forever, everywhere.”
Fellow ethical beauty brand, Lush, is also fighting to finish animal testing forever. In November, the brand donated $434,000 in funding to the cause.
Image Credit: The Body Shop