Great news for makeup lovers! The cruelty free and vegan cosmetic industry is predicted to see some fast growth until at least 2023. The cruelty free sector of the industry is proving to be growing faster than other synthetic cosmetic products. A report has estimated that the industry will grow 6.1 percent yearly between now and 2023 which means that there will be more options than ever for vegans to choose from.

The report has found that a growing aversion to products that have been tested on animals and an increased interest in natural, plant-based alternatives to cosmetics are the driving force behind this growth. It has also been noted that many people now attempt to spread awareness of the cruelty of animal testing. The report found that the top exporting countries of cruelty free cosmetics are France, USA, India, Germany and New Zealand.


Interestingly, the write up also lists brands they expect to be leading the growth in this type of product including Kat Von D Beauty, Beauty B and Spectrum Collections.

Kat Von D is a well known advocate for animal rights. Von D committed to never testing her products on animals several years ago and although her beauty products line is not yet entirely vegan, the company are currently phasing out all animal products. You can find which products are vegan by the ‘VeganAlert’ label.

At the moment, each year, over 100 million animals are killed in laboratories in the USA alone. Animal testing is not just limited to cosmetic products, often animals are killed purely for dissection in classrooms but are also used to test chemicals, drugs, food and for healthcare training. The types of procedures that animals are forced to go through in these laboratories is unfathomable and most people would cringe at the sight of some of the less cruel tests.


The worst part about forcing animals to be tested on is that they don’t even provide accurate results as to how a drug or chemical is going to affect the human body. Concerningly these labs are funded by government agencies and also by charities. This means you might not even know that you’re donating your money to this kind of experimentation. Thankfully HumaneSeal.org have a helpful list of charities detailing whether they do or do not use your donations to fund research on animals.

Aside from cosmetic testing, vegans also need to be aware of animal products that are hiding in their cosmetics, which are often harder to identify than in food products. These include lanolin (obtained largely from sheep), tallow (animal fat), squalene (extracted from shark liver) and guanine (taken from crushed fish scales).

A growth in the cruelty free cosmetic industry will undoubtedly come alongside a growth in vegan and cruelty free labelling, even from companies who don’t offer a fully vegan range. This news suggests that the current stresses of vegan make up shopping could soon be lifted. It also allows people to commit to a fully vegan lifestyle no matter which shops they might have available and ultimately makes for a more inclusive veganism.


Image Credit: Hello Miss Niki | Makeup Geek

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