(Updated November 23, 2019) Domino’s Pizza in the UK is reportedly about to launch vegan cheese pizza.
“The rumors are true,” Rachel Townsend, a spokesperson for Domino’s, said in a statement sent to LIVEKINDLY.
She continued, “We have been working hard to perfect a vegan recipe with the unmistakable taste of Domino’s fresh dough and cheesy goodness. We’re not quite there yet, but vegan pizza lovers shouldn’t have to wait much longer.”
In 2018, Domino’s began trialing vegan pizza in select stores. The pizza chain’s web app offered a “Vegan Supreme” pizza for a limited time in its Durham locations. Until now, there has been no further update on the trial.
Vegan Pizza Around the World
There are already vegan cheese options at Domino’s Australia and New Zealand.
Domino’s first trialed vegan cheese by American dairy-free brand Follow Your Heart in select Australian stores at the beginning of 2018. The trial was so successful it expanded the menu items to the permanent menu. A similar launch in New Zealand expanded its vegan offerings to more than 100 locations.
Domino’s has also added vegan cheese options in the Netherlands. The country, like much of Europe, has been quick to embrace vegan food options.
Pizza Hut has also added vegan cheese options to the menu, and vegan-friendly pizza chain PizzaExpress continually adds new vegan options as demand for vegan food in the UK skyrockets. Pizza delivery chain Papa John’s now has several vegan options in the UK, including four vegan pizzas, cauliflower wings, and Vegan Hot Dog Scrolls.
Zizzi, PizzaExpress, and Frankie & Benny’s are other UK pizza chains that now offer vegan options. The completely vegan frozen UK pizza brand One Planet Pizza is also finding success: it received a £25,000 investment to expand across Europe in August 2018.
The vegan diet is increasingly popular across the UK. Supermarkets — including Tesco, Sainsbury’s, and Waitrose– have expanded their vegan offerings significantly.
A growing number of restaurants are updating their menus to meet the nation’s growing demand for plant-based and vegan options. According to a survey by Sainsbury’s, 91 percent of Brits now identify as flexitarian.