Vegan oat milk lattes are coming to Dunkin’.
Starting this spring, the coffee and donut chain is expanding its dairy-free options with HP Hood-owned oat milk brand, Planet Oat. Customers will be able to order it in hot and iced lattes, coffee, cold brew, and frozen drinks. It’s the first new vegan milk on Dunkin’s menu since it launched almond milk in 2014.
“Made from rich, handcrafted espresso and creamy oatmilk, this new drink offers guests looking for a delicious dairy alternative a tasty twist on the brand’s beloved lattes,” says the website.
Customers can already get a taste of oat milk lattes at select California Dunkin’ locations. According to the company, participating stores are offering free oat milk lattes every Friday in January from 8-10am.
Oat Milk’s Takeover
Oat milk’s surge in popularity began in 2016, when Swedish brand Oatly launched in the U.S. and targetting coffee shops across the country. The plant-based milk, which is made by blending oats with water and removing the fiber, quickly became popular with baristas due to how similarly it foams like the real thing. Last April, Oatly opened a $15 million processing plant — its first outside of Europe — in Millville, New Jersey to help meet demand. According to Nielsen, oat milk sales surged 636 percent in the 52 weeks ended Oct. 26.
Dunkin’ isn’t the only coffee chain that has added oat milk to the menu. Starbucks announced this week that 1,300 stores in the Midwest are trialing the Oatmilk Honey Latte made with Oatly. The latte is made with Starbucks Blonde Espresso infused with honey, steamed oat milk, and a honey topping, but customers can order traditional lattes, too. Starbucks locations in Europe launched oat milk in January 2018. Select Starbucks Reserve stores — an upscale version that also has a cocktail bar — began serving oat milk last March.
Vegan at Dunkin’
While Dunkin’ vegan donuts aren’t on the menu yet, the chain has been working to expand its options. Last November, it added plant-based breakfast sausages made by California-based brand Beyond Meat. In an interview with CNBC, Dunkin’ CEO David Hoffman said: “I think this is going to be a partnership for years to come.”
Dunkin’ will launch oat milk nationwide this spring.