Popular low-calorie ice cream brand Enlightened launched its first line of vegan ice cream in seven flavors.
“We believe everyone should be invited to the ice cream party. That’s why we created Enlightened Dairy-Free Pints,” the brand stated on its website.
Enlightened offers a mixture of traditional and creative flavors for its first vegan ice cream line: Chocolate Peanut Butter, Cookies & Mint, Chocolate Almond Macaron, Triple Shot Espresso, Ooey Gooey Cinnamon Bun, Monkey Business (vegan banana ice cream with peanut butter and chocolate chip swirls), and Candy Bar Crunch (caramel with chocolate swirls and roasted peanuts). Similar to low-calorie brand Halo Top, no flavor under the Enlightened umbrella goes above 100 calories per serving.
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Enlightened joins a growing roster of brands launching vegan “better-for-you” ice cream flavors – it’s following in the footsteps of brands like the cult-hit Halo Top, So Delicious’s “mousse,” and Arctic Zero, which have all recently catered to the customer demand for nondairy frozen treats that are low-fat, low-calorie, and low-sugar. Halo Top was the first of the brands to delve into the realm of low-calorie vegan ice creams, launching seven flavors first last year, followed by an additional seven flavors last January. Its reach is broader as well, extending beyond the US market to Canada, the UK, and Australia.
“When we launched our original line of non-dairy flavors, we knew we wanted to expand to include even more indulgent options. We know our fans look to us for variety and creativity in our flavors, and we want to make sure we always address those requests for our dairy-averse and vegan fans as well,” said Halo Top CEO and founder, Justin Woolverton.
The global vegan ice cream market is expected to climb in the years to come, reaching a value of $1 billion by 2024, according to recent data from research firm Global Market Insights, driven, in part, by established dairy brands launching dairy-free lines.
According to POPSUGAR, Enlightened’s low-calorie vegan ice cream will be available in Sprouts and ShopRite starting November 5 and will expand to more stores in early 2019.
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