Ergogenics Nutrition, a line of plant-based and vegetarian supplements, has decided to make a move toward being 100% vegan and cruelty-free. The brand previously sold a non-vegan product line, New Zealand Whey Pro-Series; however, Ergogenics has now dropped that line from their brand in favor of providing completely vegan products to help everyone obtain their top athletic performance.
Ergogenics Nutrition first launched more than a decade ago, with the focus on providing clean sports supplements with the introduction of New Zealand Whey. Several years later, things changed and the founder turned to veganism. The goal has since been to slowly switch to a fully vegan and cruelty-free brand.
A big reason for Ergogenics to go fully vegan is that many businesses that have vegan products aren’t completely vegan and sell and promote animal-based products (ie. collagen, whey, fish oil, etc); which does not match the values of what vegans and vegan businesses stand for ethically and morally.
Ergogenics looks to address this and set an example by making the commitment to going completely plant-based, hopefully inspiring other businesses to follow suit and to bring more awareness among vegans to support fully vegan brands as well.
“It is a big step to choose morals and ethics over profit in such a competitive industry, and we would truly appreciate all the support we can get from the vegan community,” says Ricky Mehta, founder of Ergogenics Nutrition.
Ergogenics works towards making great changes. In celebration of this major decision, the company has launched two exciting vegan products that have sparked a bit of a buzz among customers. Both of these products are aimed towards enhancing sports performance. The new Liquid Adrenaline Energy serves as a great plant-based pre-workout supplement, promising both fuel and focus (no jitters). During the workout, opt for the Ergogenics Hydro, a CBD and vitamin-based sports drink that keeps athletes hydrated during the most grueling of exercise routines.
This is just the beginning of Ergogenics’ new plant-based future. For updates on additional vegan products to enhance your exercise fuel, performance, and recovery visit the company’s website and follow them on Instagram.