Top fashion designer, Tiziano Guardini, has debuted a new cruelty-free fashion alternative: denim fur.
In partnership with global denim giant, ISKO Creative Room, Guardini’s new design was made using certified organic cotton along with pre-consumer recycled cotton. The new denim ‘fur’ is an example of how the fashion industry is moving forwards, towards a more innovative and cruelty-free future.
“We believe that denim ‘fur’ can be a responsible, fun, hype and cruelty-free alternative to animal fur,” said Fabio Di Liberto, ISKO’s brand director, to The Independent. He continued, “ISKO is working with its partners to raise awareness and to change the way people think about denim, within the industry but also with consumers.”
Guardini has a passion for sustainable, innovative alternatives to old-fashioned materials such as fur. “I’ve always wanted to create fur alternatives,” he explained to The Independent. “In the past [I have] trialed a number of different looks – my first creation was made from pine needles.”
“Western countries do not need to use animal furs but some fashion houses continue to do so,” the designer added. “I’m hoping that by creating a sustainable alternative such as denim fur we will be able to show people that fur alternatives are just as beautiful and aesthetically pleasing as the real thing.”
Across the fashion industry, more and more designers are removing animal products from their designs. Gucci, Michael Kors, and Jimmy Choo are just a few of the big names in the industry who have recently announced plans to remove fur from forthcoming lines. Wool is another animal product used commonly in the industry, British designer Stella McCartney is looking to combat this.
In partnership with PETA and Stray Dog Capital, McCartney recently launched a new biodesign challenge for students. Their mission: to create a new, sourceable, practical, vegan alternative to wool.
“The next generation of designers has a unique opportunity to reshape the fashion industry and preserve the planet’s delicate ecosystem,” PETA stated. The organization added, “People are demanding textiles that are environmentally sustainable and can be recycled or biodegraded.”
Image Credit: Tiziano Guardini