(Updated August 19, 2019). All of the Fatburger locations across the U.S. and Canada will now include the vegan Impossible Burger on their menus. This move comes after five Southern California locations successfully launched the burger last year.
Fatburger is the first fast-casual chain to add the Impossible Burger to a traditionally animal-heavy menu in every location nationwide. Until now, only smaller-scale burger chains or local eateries have added the Impossible Burger to their menus – Umami Burger, Hopdoddy Burger Bar, and Bareburger all replaced two meat options in favor of the Impossible Burger. While Fatburger has carried a few of vegetarian-friendly options for a while, eating vegan at the restaurant chain is a new opportunity for both devoted customers and those eager for a new spot.
“I knew from the moment we debuted the Impossible Burger patty in Los Angeles that this was going to do well with our customers—it quickly became one of our best-selling items,” Fatburger CEO Andy Wiederhorn said in a press release. “There’s no doubt our customers will always love 100 percent beef Fatburgers, but we’re hoping to engage both old and new fans alike with a top-notch meat-free option.”
Fatburger adds that while the newest menu addition is a huge step toward bringing plant-based proteins to its menu, the introduction will be low-key; business as usual. Like any other burger, customers can order custom-tailored toppings on their Impossible Burger or keep them as per tradition. These burgers will come in the size options of either small, medium, large, XXL, XXXL
Impossible Foods only recently began appearing in restaurants across the country after launching in 2016. The reception to the products has been overwhelmingly positive, with many devoted meat-eaters opting for the Impossible Burger instead of beef as a step away from supporting conventional agriculture, looking to improve their health or reduce their impact on the environment. The company says the burgers are “a delicious burger made entirely from plants for people who love meat.”
Showing it’s a business about people – not all profit – Impossible Foods launched a food bank program earlier this month that offers high-protein, nutritious, plant-based meals to communities with food insecurities.
Image Credit: Impossible Foods | Fatburger