Categories: Food & Health

Game’s 12-Layer Vegan Christmas Tinner Is the Gift That Keeps On Giving


Can’t bear to tear yourself away from your gaming marathon long enough to enjoy a family dinner this Christmas? GAME has you sorted. The UK-based video game retailer has launched a vegan Christmas dinner in a can.

Its 12-layer canned vegan Christmas dinner has everything you need — if what you need is chocolate cake, red cabbage, custard, vegan pigs in blankets, and beet wellington all crushed together in one appetizing tin.

GAME first started selling its canned Christmas Tinners back in 2013. The original version includes scrambled eggs, bacon, mince pies, turkey, and Brussel sprouts. As well as the vegan option, it has also expanded its unique range to include a veggie dinner. The latter includes a nut roast, Toblerone, cauliflower cheese, and a yule log.

“The original Christmas Tinner has been so popular with gamers over the last several years. This year we’ve been inundated with requests for a vegan or vegetarian alternative,” said Emma Butler — digital marketing specialist at GAME — in a statement.

“There are now 3.5 million vegans in the UK,” she added. “We have had to respond to the shift in consumer behavior habits and demand and make sure our products are appealing to all.”

GAME’s vegan Christmas Tinner includes a variety of sweet and savory foods crammed together in a can.

Responding to Vegan Christmas Tinner Demand

While some may assume that no one would actually eat GAME’s Christmas Tinner, they would be wrong. The chain found gamers were consistently searching the website for the food item.

So, it teamed up with creative digital PR agency Rise at Seven to launch the new cans of pressed together sweet and savory vegan and veggie Christmas food.

“Game contacted us regarding this project after receiving a number of requests for new vegan and vegetarian options,” said Carrie Rose, Rise at Seven’s creative director. “They found that every year, the number of searches on the website for the product increased. More and more gamers [were] searching for alternative ingredients of the tinner.”

She added, “they needed to create a product that appealed to their whole audience whilst remaining tasty too.”

Charlotte Pointing

Senior Editor, UK | Southsea, United Kingdom | Contactable via

Charlotte has an upper second class honors in History from Oxford Brookes University and a postgraduate certificate in Cultural Heritage from Winchester University. She loves music, travel, and animals. Charlotte resides on the South coast of the UK.

Published by
Charlotte Pointing

Recent Posts

Charity Reunites Animals With Owners After Beirut Explosion

Animal welfare charity Animals Lebanon is reuniting animals and their owners following the explosion in…

August 10, 2020

Switzerland Just Got Its First Vegan Donut Shop

Switzerland now has a vegan donut shop. Mystifry, which previously operated as a pop-up bakery,…

August 9, 2020

Vegan Pasta In a Creamy Cashew Sauce With Mushrooms and Asparagus

I’ve been making this vegan pasta in creamy cashew sauce for the longest time. The…

August 9, 2020

Starbucks Just Launched Vegan-Friendly Peanut Butter Frappuccinos

Starbucks UK has launched a new Peanut Butter Cup Frappuccino, and with a few small…

August 8, 2020

The Easiest Vegan Sunday Morning French Toast Recipe

Breakfast is served with this easy-to-make vegan French toast recipe. I’m actually really surprised at…

August 8, 2020

No-Bake Vegan Cashew Tart With Macadamia Nuts and Kiwi

This no-bake vegan cashew tart goes out to Maddy. He is one crazy macadamia fan.…

August 8, 2020