These were not burgers that were made overnight, nor were they a product of random experimentation. Erskine worked tirelessly for over a year to develop these burgers and to bring them up to the level she wanted. They will be priced around £9, with £20 being the cost of a ‘happy meal’ which includes a burger, salad, side, and drink (we have high hopes for portion sizes!).
While the pop up hopes to satisfy junk food cravings, the food itself is monumentally healthier than its animal-based alternatives. Filled with micronutrients, servings of vegetables in every meal, and hearty proteins like black beans, black lentils, and black quinoa, the food aims to satisfy even the most discerning customer.
Ponzu likes veggie burgers. Recipe testing with new turmeric buns and vegan burger sauce. I know we said no to vegan cheese but this just landed and it’s actually GREAT. Few more tests and well make our mind up if we’re going to use it. FEAR NOT veggies. We have a house beer cheese for those who dairy. ?
The pair has also confirmed that they will be making their pop up a permanent fixture in an undisclosed location in 2018. This would be the first of three potential locations, with the second two not yet confirmed. And while Pure Filth is a powerful, tasty showing for plant based food, Erskine says it’s about more than that. For her, it’s about “challenging the maxims that fast food cannot be healthy, and healthy food cannot taste great.”
Let us be the first to say that if Gizzi can inspire others to make fast food a healthier, more diverse option, we will be grateful. It would be nice to have fast food options beyond french fries.