Freelancer Journalist, UK

According to Vegan Life Magazine, an exciting new product will be appearing in the frozen section of UK supermarkets in March 2018: Goodfella’s Vegan Pizza!

The Vegan Society approved pizza will be of the falafel variety, and the base will be topped with falafel, red peppers, spinach, onion, harrisa, and hummus. Unfortunately there is no mention of vegan cheese appearing on the pizza, but for those wanting to live an easy vegan lifestyle this product will make a great addition to the freezer at home.


Although there are currently other vegan pizza options available at supermarkets, with Sainsbury’s offering White Rabbit vegan pizzas, and partnering with Zizzi to provide hot pizzas to collect in store or be delivered via deliveroo, Goodfella’s has the edge on price with the falafel pizza retailing at just £2.50.

The news follows a number of product releases this January, including a huge range exclusive to Tesco called Wicked Kitchen, chilled coffee, and vegan deli slices.

Vegan Life Magazine claims that the pizza will be available at supermarkets nationwide this March, although it’s not yet clear which supermarkets will be stocking the new vegan product.

Image credit: Vegan Life Magazine