Green Giant Fresh, a California-based company specializing in packaged produce, has launched its first line of vegan-friendly microwaveable meal bowls.
The six new meal bowls, called Green Giant Fresh Vegetable Meal Bowls, are the first line of complete entrees for the company. Each consist of either the Cauliflower Crumbles or Veggie Spirals, additional vegetables, a bean, and a spice/sauce packet. Flavors include Buddha Bowl, Burrito Bowl, Fried Rice Bowl, Pad Thai Bowl, Ramen Bowl, and Rancheros Bowls. Green Giant Fresh notes in its most recent press release that select flavors are vegan-friendly.
CEO Jamie Strachan told Produce News last March, “This innovative new line includes deliciously distinct world flavors in microwave-safe bowls that are made exclusively with fresh vegetables.”
He also noted that the products are the company’s response to the increased consumer demand for more convenient, veggie-centric options. Strachan assured that Green Giant Fresh as more meal-ready products in the works, as the company is on a mission to “provide nutritious and versatile options to help spark and contribute to healthier lifestyles.”
Green Giant Fresh was one of the first major packaged food corporations to innovate and diversify its vegetable offerings. In 2015, the company introduced Cauliflower Crumbles, just as cauliflower rice was beginning to catch on. This product alone grew the cauliflower business by 38 percent. Following its inaugural success, Green Giant developed two additional products to incorporate the crumbles: Cauliflower Crumbles Fried Rice Blend and Sweet Potato & Cauliflower Crumbles. Both are vegan.
To remain on trend, Green Giant Fresh followed the crumbles with a line of packaged vegetable noodles in 2017. In addition to the popular zucchini noodles, the company also came out with beet, carrot, and butternut squash noodles. Frozen versions of these Veggie Spirals are also available.
The Green Giant Fresh Vegetable Meal Bowls are now available in the refrigerated produce section of supermarkets nationwide.
Image Credit: Green Giant.
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