UK-based bakery chain Greggs will launch its vegan sausage rolls in more than 1,800 stores due to overwhelming demand.
“The world has been consumed by the vegan sausage roll. It’s gone viral, which is great,” Roger Whiteside, chief executive at Greggs, told Chronicle Live. “It’s taken us by surprise quite how much excitement it has created.”
How Greggs’ Vegan Sausage Roll Became a Hit
The vegan sausage roll from the UK’s biggest bakery chain, Greggs, has been in high demand. Earlier this year, a petition for the menu item was even launched by international animal rights group PETA (People for the Ethical Treatment of Animals), garnering more than 20,000 signatures. On January 3, Greggs launched its vegan sausage rolls in 950 stores.
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Finally got my hands on a @greggs_official vegan sausage roll 😱ngl, it is very meat tasting and I can’t see myself craving it anytime soon… so defs good if you’re a meat eater who wants to choose a cruelty free, environmentally friendly option that’s also higher in protein and lower in fat than the porc one. • £1 in select Greggs stores and selling out fast every day 😳 have you tried it? What did you think? • #vegan #plantbased #whatveganseat #vegansausageroll #greggsvegansausageroll #greggs #vegansuk #veganscotland #veganedinburgh #treatyoself #fastfood #veganfastfood #plantpower #plantprotein #vegangirl #meatfree #dairyfree #crueltyfree #piersmorgan #veganuary #selflove #selfcare #green #nails #positivevibes
Soon, customers across the UK reported that their local Greggs had sold out. The demand was so high, that customers were even bidding £7 for the meatless sausage roll on eBay. Many declared that it tasted even better than the original.
“We’re not giving out numbers – it’s in the hundreds of thousands – but it is the fastest selling new product we have launched in six years. It’s literally flying off the shelves,” Whiteside continued. He disclosed that more vegan options are coming, but did not provide any details.
Greggs’ vegan sausage roll is made from Quorn meat, vegetable oil, and 96 layers of dairy-free puff pastry. The launch was inspired by demand, according Whiteside: “Like many food retailers we have seen increasing demand for vegetarian and vegan products. We have been trying to develop a vegan version of our famous sausage roll for some time now.”
“It has not been easy but our taste panel customers all love this one,” Whiteside added.
Across the UK, the demand for vegan food is rising and sausages, in particular, are a favourite. According to a study conducted in April, more than 2.8 million feet of vegan sausages were sold in the country last year. The data indicated that if every veggie and vegan sausage link sold were laid end-to-end, the chain would be 15,000 times higher than Nelson’s Column in central London.
Greggs’ vegan sausage rolls will soon be available at all locations from March 8.
Image credit: Dirty Vegazine | Instagram
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