ikea cegan hot dog
Senior Editor, LIVEKINDLY | New York City | Contactable via: kat@livekindly.com

(Updated September 9, 2019). Vegan hot dogs will be available in IKEA stores across Australia after nearly a year in U.S. and European locations.

The meatless hot dog launched in European stores last year. It is made from a blend of kale, red lentils, carrot, and ginger. According to the Swedish furniture giant, its vegan hot dogs produce seven times fewer CO2 emissions than meat-based hot dogs. “The emissions factors are provided by external consultants and include all greenhouse gases,” explained an IKEA representative.

IKEA first announced the vegan hot dogs in 2018 as part of its efforts to provide more environmentally sustainable options for all customers. It launched a test run at the Malmö location in Sweden, where IKEA develops its food range. That test earned a 95 percent approval rating among customers.

Beyond Hot Dogs, IKEA Embraces Vegan Food

“With the introduction of the veggie dog, IKEA Malmö is seeing a new customer in their bistro, whether they are vegans, vegetarians, flexitarians or meat-reducers,”  said Peter Ho, sales leader of IKEA’s U.S. food division. That same month, U.S. consumers were given a taste of the plant-based hot dog at the Boston Calling music festival.

“We are facing many challenges in the food production industry today and one of those challenges is that we need to be more sustainable,” said Michael La Cour, Managing Director at IKEA Food Services AB. “With the global reach that we have at IKEA we believe that we have a responsibility and a great opportunity to serve food that is good for the planet.”

The vegan hot dog is part of the company’s effort to create a more environmentally-friendly food system. The brand already offers a vegan version of its signature Swedish meatballs. It also offers plant-based caviar, dairy-free ice cream, and doughnuts at its U.K. locations. Last June, the company announced that it would launch dairy-free soft serve ice cream.


Summary
IKEA Launches Vegan ‘Veggie’ Hot Dogs
Article Name
IKEA Launches Vegan ‘Veggie’ Hot Dogs
Description
IKEA's veggie-based vegan hot dogs are now available in Australia; the Swedish furniture giant is committed to being sustainable.
Author
Publisher Name
LIVEKINDLY
Publisher Logo