You can now get Impossible Foods’ vegan meat delivered straight to your door.
Last month, the plant-based meat company hinted on its social media channels that it would be selling its product directly to consumers. On June 4, the company officially launched its direct-to-consumer online store.
The company’s vegan burger meat is available in four different options. The Impossible Convenience Pack contains four 12-ounce packages of the meat. Two 12-ounce packages and ten quarter-pound patties are available in the Impossible Combo Pack. The Impossible Family Pack has one five-pound package. And the Impossible Grilling Pack contains 20 quarter-pound patties. The prices go for $49.99, $59.99, $64.99, and $69.99, respectively.
Customers can order Impossible Foods’ vegan meat online. The company will ship it to any of the 48 contiguous U.S. states for free.
Impossible Becomes More Accessible
In April, the company revealed that the Food and Drug Administration had relaxed its labeling rules amid the coronavirus pandemic. This allowed Impossible Foods to begin selling its raw, plant-based meat directly to consumers.
“We know the last few weeks of the COVID-19 health crisis have been unimaginably difficult for our partners, with many shifting to takeout and delivery. We’ve heard from many of you that during this time you’d like to sell Impossible directly to your guests to cook at home, and now you can,” the company said in a LinkedIn post.
“Due to the FDA’s flexibility, all operators are eligible to sell the Impossible™ Burger 5 lb bricks, 1/4 lb patties, or 1/3 lb patties to customers,” it added.
Earlier this year, Impossible Foods slashed its prices by 15 percent for its plant-based meat sold to U.S. restaurants. This discount excluded grocery stores. The company said the price cuts were made to match meat prices.
“We are desperately eager to bring down our prices as fast as we possibly can. But we’re selling every pound we can make as fast as we can make it,” Impossible Foods CEO Pat Brown said during a press conference last month.
He added: “So there is plenty of demand from consumers at the current price. And, of course, as the price comes down, eventually it’s going to be game over for the animal ag industry.”