On 21st January, a new initiative will sweep through India, with it’s first ever ‘outreach day’, encouraging Indians to go vegan.
Vegan Indian Movement will involve monthly events on 21st of each month, there will be an outreach day and on 28th of each month, each participating city will have a vegan potluck. So far more than 30 cities across the country have agreed to take part, including Delhi, Goa, and Mumbai.
This campaign could prove vital for India, which has seen a recent upsurge in the number of people consuming meat. For many years, plant based diets were the norm in the country but this is no longer the case. In 2014, 71% of the population followed a plant based diet, but last year figures showed that 70% now consume meat.
Asia’s meat consumption could have a huge impact on the earth’s climate crisis. As the population’s interest in westernised food continues to grow, so does the demand for animal products. Unfortunately, animal agriculture is a huge contributor to global warming and is responsible for a lot of greenhouse gas emissions across the world.
It’s not clear what kind of outreach the movement will be carrying out but it could be very important work for the animals and for the planet.
This post was last modified on December 15, 2020 7:13 am