James Cameron’s ‘Avatar’ Inspired the New Vegan Mercedes
Mercedes' VISION AVTR is vegan and sustainable.
Staff Writer | Bristol, United Kingdom | Contactable via: liam@livekindly.com

Liam writes about environmental and social sustainability, and the protection of animals. He has a BA Hons in English Literature and Film and also writes for Sustainable Business Magazine. Liam is interested in intersectional politics and DIY music.

James Cameron’s 2009 film “Avatar” inspired the Mercedes-Benz VISION AVTR vegan concept car.

Acclaimed director and environmental advocate Cameron helped develop and present the vehicle at CES (the Consumer Electronics Show) in Las Vegas. The car’s name, VISION AVTR, stands for “advanced vehicle transformation.”

The vehicle is carbon neutral, electric powered, and designed for zero-impact. The company says that the AVTR’s “inside out design structure” turns both driver and vehicle into an “emotional whole.”

The new car features a center console in place of a traditional steering wheel that “connects” the driver to the car. This console can identify the driver from their heartbeat and breathing patterns. It is also visually similar to the Tree of Souls, which is a significant and holy location in the fictional “Avatar” world of Na’vi.

The AVTR vibrates to convey information, and can also project onto the surface of occupants’ raised hands. Other key features include a curved display, transparent doors, and a 360-degree sound system. These details maximize occupant interaction with the outside world.

“I see a future where we continue to co-evolve with our technology,” said Cameron at CES. “We will merge, we will absorb it and it will become such a natural part of our lives.”

The battery of the VISION AVTR is fully compostable and recyclable, and the floor is made using fast-growing Karuun wood. Dinamica, a sustainable vegan leather, made the upholstery for the seats. Mercedes is also using recycled materials.

James Cameron’s ‘Avatar’ Inspired the New Vegan Mercedes
Lewis Hamilton is working with Mercedes to ditch leather.

Lewis Hamilton and Mercedes

Vegan Formula One driver Lewis Hamilton has already said that he will work with his Mercedes team to develop leather-free interiors for all of its future cars. The environmental advocate wants greater accountability and sustainability in F1.

“I am trying to push for sustainability with my team,” Hamilton told Options, a Malaysian lifestyle publication. “I am trying to get more involved in Formula 1 and be more conscious.”

Hamilton added: “I want to be part of a system that is going to help heal the world and do something positive for the future.

Mercedes is pushing for greater general sustainability too, and aims to have carbon-neutral production and passenger car fleet by 2039. The company also aims to lower water and energy usage by a third and 40 percent, respectively, by 2030.

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James Cameron’s ‘Avatar’ Inspired the New Vegan Mercedes
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James Cameron’s ‘Avatar’ Inspired the New Vegan Mercedes
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The Avatar-inspired Mercedes VISION AVTR is a completely sustainable car. It even uses vegan leather, which F1 driver Lewis Hamilton has advocated for.
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