By Easter, more than 1,000 stores will offer the JUST Egg in Canada.
The Just Egg Folded, labeled the JUST Plant Egg in Canada, is a folded vegan egg made by San Francisco, California-based food technology brand Eat Just.
It is toaster-friendly, cholesterol-free, made from mung bean protein, and contains 13 grams of protein per serving. The product is sold as a four-pack in the frozen aisle. The innovative plant-based egg was named the Best New Product at Expo West’s NEXTY Awards 2020.
Canada is one of the most-requested markets for the JUST Egg, according to a press release sent to LIVEKINDLY. Eat Just expects to have the plant-based egg stocked in more than 1,000 locations by April, including select locations of Buy-Low Foods, Loblaws, Metro, Save-On-Foods, Sobeys, Safeway, Walmart, and Whole Foods Market.
“Canadians have been asking us to bring JUST Egg north of the border since the day it launched in the U.S. and we hope customers agree it was worth the wait. With millions of Canadians embracing plant-based proteins for healthier, more sustainable diets, there’s no better time to launch our folded product here. And as an added bonus, it’s made locally in Canada,” Josh Tetrick, co-founder and CEO, said in a statement.
The JUST Egg, the bottled, pourable version of the Just Egg Folded, is also in the final stages of Canadian regulatory approval. After this, it will be able to be sold in retail stores across Canada. Also made from mung bean protein, the bottled version of the JUST Egg can be used in a variety of applications, including scrambles, quiches, omelets, and baking.
Eat JUST’s International Expansion
Eat Just is in the midst of international expansion. In March 2020, it announced partnerships with food companies across the world to increase the availability of the JUST Egg in North America, Latin America, Europe, and Asia. It has partnerships with European egg producer Eurovo Group as well as PHW Group, Germany’s largest poultry producer.
The JUST Egg Folded has been expanding not only across retail locations but also foodservice. It’s featured in the new vegan breakfast sandwich available at Peet’s Coffee as well as small chains, including Gregory’s Coffee. The vegan egg category is worth $10 million in the U.S., according to SPINS data commissioned by the Good Food Institute, a nonprofit that promotes alternatives for conventional animal products.
Eat Just is also expanding to international markets. Earlier this year, popular Chinese fast-food chain Dico’s replaced the conventional egg patty in its breakfast sandwich with the Just Egg Folded at more than 500 locations.
Looking for more vegan eggs? Check out our guide here.