American tattoo artist and entrepreneur Kat Von D has announced the release of a new lipstick. The product is part of her upcoming Farm Sanctuary collection, with proceeds going toward the animal protection organisation.
Kat Von D is a model, musician, tattoo artist, TV personality, and entrepreneur. Her make-up line Kat Von D Beauty was launched in 2008 and her following on Instagram exceeds 6 million people.
Her new lipstick shade “Hilda” is no exception. Proceeds earned from this product will be donated to Farm Sanctuary, an organisation that advocates for animal rights. Farm Sanctuary was America’s first shelter for farm animals.
The sanctuary’s mission is “To protect farm animals from cruelty, to inspire change in the way society views and treats farm animals, and to promote compassionate vegan living.”
Kat Von D says, “Bottom line: cruelty is NEVER in fashion.”
Image credit: Kat Von D