Life imitates art, as the saying goes. And for the iconic stoner film duo Jay & Silent Bob, played by Jason Mewes and the now-vegan filmmaker Kevin Smith, the on-screen pot sellers are now going to be (legally) selling a line of cannabis products off-screen as a growing number of states legalize recreational marijuana.
“Jay and Silent Bob are selling weed in real life!” Smith wrote in an Instagram post, “This January Jay and Silent Bob’s Private Stash debuts in every weed-legal state and every weed-legal store they can lean against.”
The deal is in a partnership with cannabis producer Chemesis, which will personify the film characters’ strains with high-quality cannabis. “The green is spectacular,” Smith noted.
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Back in the day, @jayandsilentbob used to sell weed in the movies. Now, thanks to the good folks at @chemesis.tv , Jay and Silent Bob are selling weed in real life! This January Jay and Silent Bob’s Private Stash debuts in every weed-legal state and every weed-legal store they can lean against! Smoke some Snoogans (an Indica)! Blaze some Berserker (a Sativa)! Or go both ways with Snoochie Boochies (a Hybrid)! The green is spectacular but also: look at the gorgeous artwork and presentation @artofthehustler Adam put together! The pre-rolls come in collectible containers that fit into Quick Stop Dispensary and THC Video display cases! The #chemesis kids brought me out to the #mjbizcon where we made the announcement and I played with the prototypes! We start with pre-rolls, 5 packs and jars of flower, but next up? Oils and Pet CBD’s! In 2019, say hi to Jay and Silent Bob’s Private Stash! It’s no longer a secret and it’ll bowl you over! #KevinSmith #jayandsilentbob #jayandsilentbobsprivatestash
“We’ve been looking to partner with people who have a lot of leverage and are very prominent in the cannabis community,” Ranbir Kalan, from Chemesis’ Investor Relations told the Daily Hive. “He’s a great filmmaker, he comes with a great legacy behind him, so this partnership brings great credibility in being a high-quality supplier of cannabis products.
“We didn’t see a downside to it.”
The line is expected to hit U.S. stores early next year. Smith, who suffered a massive heart attack at the beginning of the year, is set to release the next installment of the duo’s film series, “Jay & Silent Bob Reboot,” sometime in 2019.
The wall-leaning characters debuted in Smith’s first film, the 1994 classic, “Clerks.” The drug dealing duo appeared in subsequent Smith films, including their own feature, 2001’s “Jay & Silent Bob Strike Back.”
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