The nation’s biggest meat producer, Tyson Foods, will launch vegan protein.
Company CEO and president Noel White touched upon the plans during Tyson’s first-quarter earnings call earlier this week, the Arkansas Democrat Gazette reports.
White acknowledged that the demand for realistic plant-based meat products will likely continue to grow and that Tyson is using its resources to make “great tasting protein alternatives that are more accessible for everyone.”
After a shareholders meeting, White solidified his comment: “What I was signaling today is that it is coming. And we will do it in a significant way,” he said.
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Tyson’s ‘Alternative’ Protein Investments
Former CEO of Tyson, Tom Hayes, who stepped down last September, also believes in the plant-based future of meat. The company first invested the California-based vegan meat company Beyond Meat in October 2016. In December 2017, Tyson upped its takes for an undisclosed amount.
“If you can’t beat ’em, join ’em, right?,” Hayes said last August in reference to the company’s investments.
According to Nielsen data, the sales of vegan meat grew 23 percent last year. Beyond Meat led the way with sales up 70 percent. CEO and founder Ethan Brown has said that the brand’s target consumer is meat-eaters. The Beyond Burger – which has a taste and texture similar to beef – is sold in the meat case in some grocery stores. The company’s own data indicated that 70 percent of the burger’s buyers are omnivores.
“It’s growing rapidly,” White said of the plant-based meat market in comparison to traditional beef, pork, and poultry. “It’s not either, it’s ‘and flexitarian,’ right? That’s where the growth is at. There’s a growing number of people that want to eat a product that they view as being healthier for them and it may be non-animal protein, it may be a blended protein.”
Earlier this month, Tyson Ventures – the corporate venture branch of the meat giant – and cereal brand Kellogg’s raised $30 million in an investment round for food tech company MycoProtein, which makes vegan mushroom protein. The company is also an investor in clean meat brands Memphis Meats and Israel’s Future Meat Technologies.
Tyson is expected to announce its new project in the coming weeks.