Senior Editor, UK | Southsea, United Kingdom | Contactable via charlotte@livekindly.com

Charlotte has an upper second class honors in History from Oxford Brookes University and a postgraduate certificate in Cultural Heritage from Winchester University. She loves music, travel, and animals. Charlotte resides on the South coast of the UK.

Popular vegetarian meat brand Linda McCartney Foods has launched vegan-friendly fish goujons.

The meat-free brand – founded by the late Linda McCartney in the 1990s – made the announcement on its Instagram account. “Fish are friends, NOT food! Until now,” wrote the company. “Our NEW Vegetarian Fish Goujons are so deliciously close to the real deal, you might not believe they’re [vegan-friendly].”

Made with soya and wheat protein in a “crispy lemon & parsley breadcrumb coating,” Linda McCartney Foods’ new plant-based goujons – available in Sainsbury’s – join the growing sustainable vegan fish market in the UK.

Earlier this month, Sainsbury’s announced the addition of 29 new vegan-friendly products to its shelves, including plant-based smoked salmon and prawns by Sophie’s Kitchen. The company aims to make sustainable vegan seafood “accessible and delicious to everyone.”  

Major meat-free brand Quorn has offered Fishless Fingers for a while, but it recently announced the launch of its two new vegan cod-style products: Salt & Vinegar Battered Fishless Fillets and Lemon & Pepper Breaded Fishless Fillets.

The Need For Sustainable Vegan Fish

Some scientists and researchers believe that if humans do not curb overfishing, every population of wild-caught seafood – such as salmon and tuna – will collapse by 2048.

At the end of last year, the World Wildlife Fund (WWF) released a new report that revealed animal populations have declined by 60 percent since 1970, due to overhunting, climate change, and overfishing.

“Natural systems essential to our survival – forests, oceans, and rivers remain in decline. Wildlife around the world continues to dwindle,” said Carter Roberts, the president and CEO of WWF-US said in a statement. “[This report] reminds us we need to change course. It’s time to balance our consumption with the needs of nature, and to protect the only planet that is our home.”

Brits Embracing Vegan Food

Across the UK, consumers are becoming more and more aware of the environmental impact of reducing their consumption of animal products, as well as the health and ethical benefits.

Recent data revealed that nearly 3 million Brits would ditch meat, fish, eggs, and dairy this year for Veganuary, an international campaign that encourages people to consider going vegan for the first month of the year.

“For the first time ever, more than half of all UK consumers are reducing their meat consumption and 57% of people believe that reducing meat benefits the environment,” Quorn’s marketing director Alex Glen said at the fishless filets launch event. “There’s never been a better opportunity for convenience retailers to embrace meat-free products and promote their benefits.”


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Linda McCartney Foods Launches Vegan Fish Goujons
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Linda McCartney Foods Launches Vegan Fish Goujons
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Popular vegetarian meat brand Linda McCartney Foods now offers vegan-friendly sustainable fish goujons in supermarket chain Sainsbury's.
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LIVEKINDLY
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