Low-calorie ice cream brand Breyers Delights is launching a vegan range in the UK.
The low-sugar brand — created by U.S-based ice cream giant Breyers and owned by Unilever — hinted at the upcoming launch in the comments of an Instagram post earlier this year, simply responding to curious customers with, “we are launching a vegan range very soon.”
Now the company has revealed the flavor of the new dairy-free option: Chocolate & Hazelnut.
Breyers Delights was created by Breyers especially for the UK, where the health and wellness market has consistently grown over recent years. Each tub contains a maximum of 350 calories.
“The lower-calorie segment is growing fast and Breyers has been a key factor in the category’s success – it is one of Unilever’s most successful brand launches in ice cream in the last five years,” said Noel Clarke, the vice president for refreshments at Unilever UK, in a statement.
“To take it to the next level, we are introducing a new vegan-friendly flavour to open up the brand to even more consumers who enjoy a dairy-free diet,” he added.
Although there is currently no further update on what else to expect from the new Breyers Delights plant-based range, its low-calorie dairy options consist of a variety of creative flavors including Coffee Cupcake, Cinnamon Oat Cluster, and Salted Caramel Cake. In the U.S, Breyers offers two nondairy almond milk-based options: Vanilla Peanut Butter and Oreo.
The Booming Vegan Ice Cream Market
With the launch of its new vegan options, Breyers Delights joins the thriving vegan ice cream market which is set to surpass a value of $1 billion by 2024, according to recent data. In Europe, the projected CAGR (compound annual growth rate) of the market is more than 14 percent.
In the UK, popular brand Ben & Jerry’s has added to its vegan range with new coconut-based flavor “Coconutterly Caramel’d.” In its Soho London scoop shop, the brand offers a vegan menu consisting of sundaes, cookie sandwiches, and milkshakes. Low-calorie ice cream brand Halo Top also offers a variety of vegan flavors in the UK.
