The wait is finally over – Magnum is launching its vegan ice cream in the US. The brand’s dairy-free ice cream flavors are already available throughout Europe, the UK, Australia, and soon, New Zealand.
“This week we’re thrilled to bring our next-level chocolate to the vegan and dairy-free market. This is our first launch in plant-based indulgence and we can’t wait to share with Magnum ice cream fans,” said Leslie Miller, Marketing Director of Ice Cream at Unilever, in a statement.
Magnum offers two vegan flavors – Magnum Vegan Classic and Magnum Vegan Almond – which feature vanilla pea protein-based ice cream coated in dairy-free chocolate. The chocolate coating is made from 70 percent cocoa sourced from sustainably-grown Rainforest Alliance cocoa beans.
The Future of Ice Cream Is Vegan
Magnum isn’t the only big name ice cream to enter the dairy-free market. Vermont-based ice cream brand Ben & Jerry’s famously launched vegan almond milk ice cream in the US in 2016. The line was so successful, that the fan-favorite ice cream soon added new flavors and expanded into the UK and Australia. Last December, the UK even got its own exclusive non-dairy Ben & Jerry’s flavor – Coconutterly Caramel’d.
Cult favorite low-calorie ice cream brand Halo Top introduced dairy-free ice cream in 2017 and added seven additional flavors next year. The vegan options seem to be a hit – last month, the company announced three new flavors, including one that tastes like Nutella. The low-calorie vegan ice cream flavors are also available in Canada, the UK, and Australia.
Even Cornetto has vegan ice cream cones in the UK and Australia, featuring vanilla soy-based ice cream, crunchy hazelnut pieces, and the signature chocolate at the bottom of the cone.
The global vegan ice cream market is expected to surpass $1 billion by 2024, according to research released by Global Market Insights last October. Experts predict that vegan options from major brands and new, unique bases – like banana, avocado, and hemp milk – will only further propel the market forward as consumers ditch dairy for reasons related to health, sustainability, and animal welfare.
Vegan Magnum ice cream bars are available in major grocery stores nationwide.