The vegan Impossible Burger is now the new kid on the block at Wahlburgers, the Massachusetts-based burger restaurant chain founded by Chef Paul Wahlberg and his celebrity musician/actor brothers Donnie and Mark Wahlberg.
“Our customers have been asking for a delicious, meatless option and we are always looking for new ways to boost the Wahlburgers experience for our guests,” Wahlburgers founder Paul Wahlberg said in a statement.
The chef visited the Impossible Foods California headquarters in 2017 and featured the Impossible Burger on the restaurant’s A&E reality TV show, “Wahlburgers.”
“We’re excited to announce our latest menu addition and can’t wait for guests to taste the popular Impossible Burger with our very own Wahlburgers twist, that follows our restaurant’s made-from-scratch philosophy and includes our signature Wahlsauce and the freshest ingredients possible.”
The Impossible Burger, while not yet available for retail purchase, has seen a recent uptick in placement at restaurants across the country and the globe. The company’s new facility can produce about 4 million patties per month.
“Paul and the team at Wahlburgers have been partners to us since adding the Impossible Burger to their Boston-area restaurant menus last fall,” said Impossible Foods COO David Lee. “We’re thrilled that their unique take on our burger will now be enjoyed by Wahlburgers’ dedicated following of burger aficionados nationwide, offering a plant-based option for customers from coast to coast.”
Wahlburgers has more than a dozen locations across the U.S. and Canada.