McDonald’s Is Launching Vegan Beyond Meat Burgers
McDonald's is launching a burger with vegan Beyond Meat.
Writer and Editor | Newcastle, Australia | Contactable via: jemima@livekindly.com

Jemima has been writing for LIVEKINDLY for two years. She has studied songwriting at a music university in London and Psychology at Newcastle University in Australia. She is now exploring living kindly through her volunteer work at an animal sanctuary and her Environmental studies.

McDonald’s is launching a meat-free burger made with Beyond Meat’s vegan patty at 28 of its Canada locations.

The new burger is called the Beyond Meat P.L.T., short for plant, lettuce, and tomato. McDonald’s describes it as “juicy, delicious, perfectly dressed.” It contains no artificial colors, flavors, or preservatives.

“McDonald’s has a proud legacy of fun, delicious and craveable food—and now, we’re extending that to a test of a juicy, plant-based burger,” Ann Wahlgren, McDonald’s Vice President of Global Menu Strategy, said in a statement. “We’ve been working on our recipe and now we’re ready to hear feedback from our customers.”  

The Beyond Meat P.L.T. will be available for 12 weeks to test consumer response.

“During this test, we’re excited to hear what customers love about the P.L.T. to help our global markets better understand what’s best for their customers,” Wahlgren said. “This test allows us to learn more about real-world implications of serving the P.L.T., including customer demand and impact on restaurant operations.” 

The announcement follows the success of the Impossible Whopper at Burger King restaurants in the U.S. Sales rose by 28 percent in April, the month that Burger King welcomed its meat-free Whopper. This is 26 percent higher than the sales boost experienced by U.S. locations of McDonald’s during the same period.

“Being of service to McDonald’s has been a central and defining goal of mine since founding Beyond Meat over a decade ago,” Beyond Meat’s CEO and Founder, Ethan Brown, said in a statement. “It comes after a long and productive collaboration to make a delicious plant-based patty that fits seamlessly into McDonald’s menu, and we’re thrilled with the outcome.”  

Vegan Food at McDonald’s

The new Beyond Meat P.L.T. is a first for McDonald’s North America, but other locations of the fast-food chain have tapped into the growing vegan movement. McDonald’s Germany launched its first vegan burger earlier this year. The Big Vegan TS, which features Nestle’s plant-based Incredible Burger, boasts 17 grams of protein, the same amount as the chain’s traditional beef burgers.

McDonald’s restaurants in the UK now offer a vegan Happy Meal option. Diners can choose to have the kids’ meal with veggie split pea-based goujons and dairy-free red pesto sauce. McDonald’s said the move was motivated by a poll which found that 33 percent of its customers wanted more meat-free options from the chain.

McDonald’s Finland introduced a vegan burger option at all of its 65 locations across the country late last year.

The Beyond Meat P.L.T. will be available in 28 McDonald’s restaurants in southwestern Ontario, Canada, from September 30.


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McDonald’s and Beyond Meat Launch Vegan 'P.L.T.' Burger
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McDonald’s and Beyond Meat Launch Vegan 'P.L.T.' Burger
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McDonald's is launching a meat-free burger at 28 Canada locations. The 'P.L.T.' will feature Beyond Meat's vegan meat patty.
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LIVEKINDLY
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