Fast-casual restaurant chain QDOBA Mexican Eats is testing vegan Impossible Burger meat in tacos and bowls at select locations.
The plant-based Impossible meat is seasoned with tomatoes, garlic, smoked chilis, paprika, and diced red onion, according to the Detroit Free Press. Two meal options are available: the QDOBA Impossible Bowl, which consists of cilantro-lime rice, with cheese, pico de gallo, and guacamole; and the QDOBA Impossible Taco, featuring red onions, cilantro, and salsa verde.
“Launching this test is an exciting milestone for QDOBA as we experiment with options for our customers’ evolving dietary preferences, especially for those looking for a meatless option,” Jill Adams, senior vice president of marketing for QDOBA, said in a statement.
The Impossible meat is being tested at 60 locations across Michigan in Detroit, Flint, Lansing, and Traverse City. Impossible Foods said that it chose the location for the test because the southeast part of the state has some of the strongest Impossible meat sales in the nation outside of NYC and California.
Vegan at QDOBA Mexican Eats
Like other Mexican-inspired restaurant chains – Taco Bell, Chipotle, and Moe’s – it’s easy to order a vegan meal at QDOBA. Tacos, burritos, or bowl made with corn and flour tortillas, black or pinto beans, brown or cilantro-lime rice, fajita vegetables, grilled veggies, potatoes, guac, and most of the salsas are all vegan.
Where Can You Get the Impossible Burger?
The Impossible Burger originally debuted in high-end restaurants but has slowly become more readily available to mainstream consumers. Last summer it launched in White Castle, the nation’s first fast food restaurant, after a successful trial where some locations sold as many as 300 meatless sliders a day.
A new formula, dubbed the Impossible Burger 2.0, recently debuted at the tech-centric Consumer Electronics Show in Las Vegas. The burger is now gluten-free and contains as much protein as ground beef. The Impossible Burger is expected to launch in grocery stores later this year.
Image credit: QDOBA