UK supermarket chain Morrisons is launching a vegan Christmas range.
The new festive food options include the ultimate Christmas dinner staple: vegan pigs in blankets. Unlike the traditional version — which features pork sausages wrapped in bacon — Morrisons’ bites are made with jackfruit and chickpea sausages, which are wrapped in streaky pastry.
If you want to stray from tradition, the supermarket chain is also launching katsu croquettes. The croquettes are packed with sweet potato, carrots, and red peppers in katsu sauce. Korean Jackfruit Bao Buns are also on offer. If you want to try out some new flavors this Christmas, steam the buns at home and add pulled jackfruit and BBQ sauce.
For the main event, customers can opt for the Best Vegetable Layered Tart. The puff pastry tart is filled with festive veggies — including spiced beetroot, butternut squash, spinach, cranberries, and onion chutney — and topped with roasted chestnuts.
Morrisons has added a number of vegan options to its shelves recently; it now sells vegan pulled chicken, vegan marshmallows, and vegan BLT sandwiches among a number of other plant-based options.
Brits Embrace Vegan Food
Vegan food is becoming more popular in the UK. According to a recent study, more than two million Brits now regularly have meat-free days. In 2018, Brits ate 150 million more meat-free dinners than 2017, according to a Kantar Worldpanel survey.
“One of the most notable consumer trends is the shift to a more plant-based diet,” said Fraser McKevitt — the head of retail and consumer insights at Kantar Worldpanel — earlier this year.
He added, “today, [one percent] of all households include a vegan, [five percent] have a vegetarian and [10 percent] have flexitarians in their ranks. This move has contributed to consumers eating a total of 4.4 billion meat-free dinners in 2018, an increase of 150 million meals on the year before.”
This year, like Morrisons, a number of supermarkets have responded to the demand for more plant-based foods.
Marks & Spencer, Tesco, and Asda have all announced vegan Christmas ranges. Earlier this month, Sainsbury’s announced its vegan festive food-to-order menu, which includes a Vegan Trimmings Selection, a Vegan No Beef Wellington, and a Vegan Three Nut & Mushroom Roast.