British supermarket chain Morrisons just introduced a giant vegan sausage roll.
The pastry weighs 466 grams, which is nearly four times the weight of a conventional sausage roll. It’s also double the length, earning it the name of “the Vegan Foot Long.”
The sausage roll includes seasoned soya mince. The pastry’s edge has the word “vegan” imprinted on it several times down the side.
“Our original foot long sausage roll caught the imagination of the nation so we’ve worked hard to make sure everyone – including vegans – can now tuck into our creation,” Morrisons Pie Expert Steven Halford said in a statement. “Sharing is optional.”
Vegan Sausage Rolls Win Over the UK
In January, the UK’s largest bakery chain Greggs introduced its first vegan sausage roll. The product is made with Quorn meat, vegetable oil, and 96 layers of vegan puff pastry. It has 12 grams of protein, whilst the meat version has just 9.4 grams.
The sausage roll quickly sold out across the country. Greggs reported its total sales had leaped up by 14.1 percent, compared to the year prior’s 2.9 percent. The vegan snack was credited for helping the bakery chain top £1 billion in sales for the first time ever.
Greggs has since revealed plans to create vegan versions of more of its popular products. CEO Roger Whiteside told the Evening Standard that “many customers are demanding more non-meat products and we want to offer more choices.”
Following the hype, the UK’s largest supermarket chain Tesco launched its own vegan sausage roll.
Vegan at Morrisons
Earlier this year, Morrisons launched a vegan “Corn-ish” pasty. It comes with plant-based mince and a traditionally seasoned mix of potato, swede, and onion. The treat features a crimped rough-puff flaky pastry.
In October, the chain announced its upcoming Christmas food range. The range features multiple vegan options including meat-free pigs in blankets, vegan katsu croquettes, Korean jackfruit bao buns, and a Vegetable Layered Tart. The tart features a buttery puff pastry and layers of spiced beetroot, butternut squash, spinach, cranberries, and onion chutney. The dish was crowned Best Christmas Vegetarian Main by BBC Food.
The Vegan Foot Long sausage roll is available from Morrisons Pie Counters for £1.