Nestlé Toll House has released vegan white chocolate chips as the newest product in its dairy-free baking products range.
Made using tapioca starch, the white morsels will add to the Simply Delicious Morsels range. According to website KidsWithFoodAllergies the new addition is free from “Milk, Sesame, Egg, Soy, Wheat, Peanut, Tree Nuts (not including coconut), Shellfish, Fish, Gluten [and] Coconut.”
The range was originally launched last year with the brand’s dark chocolate and semi-sweet chocolate chips. Both products are also guaranteed free from all eight major allergens — peanut, tree nut, milk, egg, wheat, soy, fish, and shellfish.
Marketing Director, Haig Basmadjian said to PR NewsWire of the products “we believe the exceptional taste of NESTLÉ TOLL HOUSE should be enjoyed and shared by everyone.”
He added, “Simply Delicious Morsels are a great option for bakers who want to feel confident that the ingredients they are using are high-quality, taste great and are safe for all to enjoy.“
The products have been praised by nutritionists for their inclusivity. Sherry Coleman Collins, Registered Dietitian Nutritionist, said “[f]rom my experience in working with individuals of all ages, it cannot be stressed enough that food allergy awareness should be taken very seriously in order to ensure baked goods can be enjoyed by all.”
Nestlé’s Vegan Credentials
Nestlé made headlines recently by announcing it may drop its popular lunchmeat brand, in favor of developing its vegan meat product offering. The giant acquired vegetarian meat brand Sweet Earth in September 2017, amid recognition that consumer trends are moving towards plant-based diets.
CEO Mark Schneider said of the acquisition “Inside food and beverage, if you think about today’s announcement on Herta, it really shows how we are positioning the company towards what is benefiting from higher growth and future areas such as plant-based offerings that are very much on-trend with where consumers are heading.”
In December last year, the brand also announced it would be changing the packaging on its breakfast cereal, Shreddies. The popular product, made from lattices of wholegrain, is now labeled with the slogan “forever vegan”.
The white morsels due to launch in August and will be available at retailers such as Walmart for $4.99.