“She Did That”—a new Netflix documentary centered around Black female CEOs and entrepreneurs—features two vegan brands.
Created by filmmaker and blogger Renae L. Bluitt, the new documentary features Lisa Price, the founder of vegan and cruelty-free haircare brand Carol’s Daughter; and Melissa Butler, the founder of vegan and cruelty-free beauty brand The Lip Bar.
It also features Tonya Rapley, the founder of My Fab Finance; and New York Times bestselling author, speaker, and digital strategist Luvvie Ajayi.
Bluitt, who runs a blog called In Her Shoes, shows viewers the hurdles these women have faced, like the funding gaps for Black women, and how they have overcome the obstacles in their path to build their successful businesses.
‘Turning Water Into Wine’
Butler started The Lip Bar in her kitchen eight years ago while she was working as a stockbroker on Wall Street. In 2015, she pitched her business to a panel of investors on ABC’s “Shark Tank,” but she was rejected. Five years later, her vegan and cruelty-free lip products are available around the world and she has a deal with Target.
Price also started Carol’s Daughter, now owned by L’Oréal USA, in her own kitchen, back in 1993. She sold the brand to L’Oréal in 2014, but she still holds a significant role in the business. Carol’s Daughter’s products are now available in many major retailers, including Ulta Beauty and Target.
While L’Oréal isn’t certified cruelty-free, Carol’s Daughter maintains non of its products are tested on animals. A statement on its website confirms: “we do not test on animals or have animal bi-products as ingredients.”
According to Bluitt, Black female entrepreneurs are the fastest-growing group in the U.S.
She told Forbes: “[Black women] are literally turning water into wine in spite of the many obstacles we face on our entrepreneurial journeys. This film was created to let the world know what it really takes to be a successful Black woman entrepreneur in this world.”
“Platforms like social media only show us the results and the highlights, but ‘She Did That’ pulls back the curtain to reveal how and why we do it,” she continued.