Beauty Bakerie, a beauty brand that mixes the goodness of bakeries with makeup, has released a sweet product that’s going to have lots of people ready to eat their lipstick. Called “Nude-tella,” Beauty Bakerie’s new Nutella-inspired lipsticks are just in time for the holidays. And best of all, these lipsticks are all vegan and smudge-free.

Cashmere Nicole, the founder of Beauty Bakerie, is enthusiastic about her animal-free, cruelty-free product, as well as the brand she’s built. “I wanted to create a brand that contradicted the popular ‘bad girl’ persona that the mainstream was pedaling — to show girls that there’s nothing wrong with upholding a sweet and friendly nature,” she wrote on her website.

She continued:

Life is sure to hand us lemons, but I strongly believe that it is up to us to change our perspective on how we deal with difficult situations. I overcame the struggles of teenage parenting, and I overcame breast cancer and loss only to arrive at a place of peace. It is the sweetest peace I’ve known. Truly indescribable. This, Beauty Bakerie, is a piece of that peace that I want to share with you. I hope you enjoy it!

In addition to being vegan (free of animal products and animal testing) and smudge-free, the lipsticks are waterproof and long-lasting. The four lipstick set, including Make It Naked, Birthday Suit, Skinny Dip, and Nudi-Tea, sells for $60.

Still wanna eat the stuff, though? We’d recommend this instead.