Kindness is simple. It’s our true nature. We’re firm believers in being the change we want to see in this world. For humanity, our home, and those who share it with us, we’re creating new, better, and kinder choices to help us all LIVEKINDLY.
OUR PHILOSOPHY
OUR PHILOSOPHY
HONEST
Our North Star. It makes everything we do possible. We’re honoring the planet with respect and a commitment for a better today and all of the tomorrows.
INCLUSIVE
What unites is always greater than what divides us. We embrace uniqueness and always encourage the very best in each other and ourselves.
HONEST
Our North Star. It makes everything we do possible. We’re honoring the planet with respect and a commitment for a better today and all of the tomorrows.
INCLUSIVE
What unites is always greater than what divides us. We embrace uniqueness and always encourage the very best in each other and ourselves.
MINDFUL
We lead with the awareness that who we are and what we do is only achievable through honoring our connection to the world around us.
BOLD
We’re working tirelessly toward transforming the status quo and creating a kinder future by leading with our hearts every step of the way.
MINDFUL
We lead with the awareness that who we are and what we do is only achievable through honoring our connection to the world around us.
OUR TEAM
THE TEAM
Kees Kruythoff
CEO
Roger Lienhard
Founder
Mick van Ettinger
CMO
Aldo Uva
COO
Timo Recker
FOUNDER, LikeMeat
Debbie Fry
Founder, Fry's Family Food Co.
Wally Fry
Founder, Fry's Family Food Co.
Jodi Monelle
Founder & CEO, LIVEKINDLY Media
Jill Ettinger
Director of Content
Jemise Jordan
Director of Partnerships
Luke Newland
Tech Manager
Saranne Wentholt
Project Manager
Kat Smith
Senior Editor
Charlotte Pointing
Senior Editor
Liam Pritchett
Staff Writer
Robin Pieterse
Senior Illustrator
Tim van Dijk
Designer
Laura Bossy
Senior Video Editor
Jackie Lutze
Social Media Coordinator
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