Conagra, parent company to the popular Reddi-Wip brand of canister whipped topping, says it’s working on creating a nondairy option made from almond and coconut milk, to “cater to consumers’ growing interest in non-dairy, plant-based foods,” CNBC reports.
The company already sells a nondairy version of its original, but it does contain sodium caseinate, a dairy protein. It’s also loaded with palm oil and high fructose corn syrup, ingredients that may not be present in the forthcoming topping, based on the direction Conagra seems to be heading.
The popular whipped topping brand recently made changes to its original dairy-based products – moving to natural flavors and hormone-free dairy – changes that come as consumers are demanding cleaner ingredients and more brand transparency. And the latest announcement follows the growing interest in nondairy products, an industry growing at 9 percent, while conventional milk sales are on the decline.
“[O]ur mantra back at the home office is, ‘What’s next?’” Conagra CEO Sean Connolly said at a recent conference. “Because we know next year’s got to be even bigger, and the year after that’s gotta be bigger than that. So our foot is squarely on the gas when it comes to innovation.”
Nothing seems to be more innovative right now than the interest in plant-based alternatives to meat, eggs, and especially dairy. Nondairy ice creams have been a hot trend in 2017 with Ben & Jerry’s, Halo Top, and Häagen-Dazs all announcing nondairy additions to their popular lineups.
While Conagra has yet to announce a timeline for the launch of its nondairy Reddi-Wip, there are a few brands out there already, like the CocoWhip by So Delicious.