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Founder of Virgin and plant-based eater Richard Branson recently shared a viable solution to saving the planet and the lives of millions of animals in his latest blog post.

Branson wrote: “I believe we will look back and be shocked at what was the accepted way we killed animals en masse for food. I think that in the future clean and plant-based meat will become the norm, and in 30 years it is unlikely animals will need to be killed for food anymore”.

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Branson has previously blogged his prediction that the food system will be meat-free within the next three decades. With his climate, health, and animal-conscious mind – Branson is the “proud investor” of Memphis Meats, a start-up company using cellular agriculture to grow meat in labs from derived animal stem cells. This method is a grey area in terms of vegan-friendliness, but as Branson makes readers aware – this ‘clean meat’ eliminates the need to breed, raise and slaughter animals for traditional meat.

Even Tyson Foods, the second-largest meat processor in the world, as well as Cargill and Bill Gates all share Branson’s vision. The beef industry has admitted they are fearful of these investments towards a vegan future. With this funding, the growing clean meat industry is anticipated to overtake current agricultural meat production, and ultimately, become cheaper for consumers.

Furthermore, Branson adds this modern type of meat is likely to have a “better calorie conversion” as well as use significantly less water and land. Clean meat is also considered to produce up to 90% less greenhouse gas emissions than conventional meat. Meat production is one of the largest contributing factors to climate change, even more than all the transport in the world combined.

Adding an air of inspiration to go vegan, Richard says he has tried plant-based proteins “that taste as good if not better than meat”. The range of choice, demand for, and availability of vegan food is ever-expanding.

Image Credit: Story Pick | Memphis Meats