San Francisco now has its first all-vegan grocery store.
Called Green Taste Vegan Goods, the California-based supermarket stocks only plant-based products including dairy-free cheese and cashew yogurt. Vegan eggs by JUST and Beyond Meat burger patties are available, along with gluten-free pasta, cold-pressed juices, snacks, and household items. The grocery store serves fresh plant-based donuts and Catahoula Butkus blend coffee and tea.
The grocery store helps customers shop with ease, without having to read labels carefully.
At Green Taste, owners Sergey Karpuhin and Davier Mayes, who went vegan two years ago, will host Q&A sessions and social networking events. The pair are also working to open an online store and launch same-day delivery in the San Francisco Bay Area.
More small businesses are cropping up with the vision of making vegan food more accessible. In June, North Carolina welcomed its first vegan grocery store, Upbeet Market. The business shares Green Taste’s goal of making it more convenient to find plant-based products. “It’s super frustrating when at the end of the day you want to pop in, grab a few things for a meal and go home. You double all of your trips just trying to hunt down the vegan version,” Upbeet Market owner Jess Marler said in a statement.
Similarly, The Vegan Grocery Store opened near Niagara Falls in April 2018, with the slogan: “no need to read ingredient lists here, we’ve already done it for you!”
It’s not just independent businesses that are tapping into the vegan market. Major supermarket chains are also recognizing the ever-growing popularity of meat-free food.
Affordable chain Trader Joe’s is continuously adding more plant-based products to its shelves, including watermelon jerky, coffee creamer, vegan chicken, and cream cheese. Walmart has also increased its vegan product selection; later this year, it’s due to roll out a new plant-based ready meal range created by celebrity chef Matthew Kenney.